In June 2014, Forbes magazine published its annual list of “The World’s 100 Most Powerful Women.” As usual, the list features 100 brilliant, forward-thinking, motivated individuals. If you’ll permit us to brag a bit, or even if you won’t, we’re happy to say the “Women Business Leaders” section of issues sold in Missouri includes a piece highlighting the success of our own Valeri Lea. The article, titled “deep Knows What’s Cooking,” discusses our agency’s work in the foodservice market and explores Val’s role as deep partner along with her passion for all things food.
Since the latest edition of “100 Most Powerful Women” marks the tenth anniversary of this list, Val finds herself included in the same Forbes issue as some of the figures she has admired over the years, as have many of the rest of us who swim in the deep. Reading up on the women who made this year’s cut has inspired us to write a little more about a handful of these leaders as well as showcase a few others who easily could have been included on the annual Forbes list.
Because we offer extensive interactive marketing solutions, deep is especially interested in the leading women of the marketing and tech industries. That’s one reason it was great to see so many women in tech make the Forbes list this year. True, the ratio of men to women in the technology field still leads to issues that cause dustups on Twitter and other social sites now and again, but with 18 of the top 100 most powerful women earning their livings in the tech market, the industry clearly owes many of its recent successes to members of the female gender.
The same holds true in marketing. In our experience, this is particularly obvious in the food merchandising and marketing industry. For quite some time, leading ad agencies have boasted the type of cross-gender collaboration that results in impressive—not to mention lucrative—advertising campaigns. And while we’ve got lots of love for the guys in the game, over the next few weeks b!eep is going to focus on a three-part blog series celebrating a few notable accomplishments of women in the tech and marketing fields.
This series will delve into the skills and decisions that earned some of the world’s most driven women power seats at their respective tables.
Up next? In “Part 2: Advances in Technology,” we’ll get more familiar with the impacts these four power players continue to make:
- Facebook COO Sheryl Sandberg
- YouTube CEO Susan Wojcicki
- Hewlett Packard CEO Meg Whitman
- Xerox Chairman and CEO Ursula Burns
Then, in part 3, we’ll learn more about four women who keep their marketing agencies pushing profits:
- Facebook VP, Global Marketing Solutions Carolyn Everson
- Ogilvy South Africa Chairman Nunu Ntshingila
- Havas Worldwide Executive President & BETC Founder Mercedes Erra
- Ogilvy & Mather Chairman Emeritus Shelly Lazarus